{"id":771,"date":"2026-06-30T05:37:56","date_gmt":"2026-06-30T05:37:56","guid":{"rendered":"https:\/\/blueroutejournal.com\/?p=771"},"modified":"2026-06-30T05:37:56","modified_gmt":"2026-06-30T05:37:56","slug":"adult-content-hidden-inside-popular-toy-goes-viral","status":"publish","type":"post","link":"https:\/\/blueroutejournal.com\/?p=771","title":{"rendered":"Adult Content Hidden Inside Popular Toy Goes Viral"},"content":{"rendered":"
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A major toy manufacturer is under fire after one outraged parent realized an item marketed to children as young as 3 had inappropriate and sexual content printed on it.\u00a0<\/span><\/p>\n

Read more Trump Reveals To Daily Wire What He Believes Is \u2018Biggest Threat To Our Nation\u2019<\/a><\/p>\n

Zuru Mini Brands sells a miniature toy version of the popular Colleen Hoover romance novel \u201cWithout Merit,\u201d which apparently includes actual lines of text that can be read by anyone who purchases it, per TikTok user Tam (@ basic_mom_moments).\u00a0<\/span><\/p>\n

Tam said in the viral video, which now has over 5 million views, that some of the books she received were classics like \u201cMoby Dick\u201d and \u201cSherlock Holmes.\u201d But she said her daughter was reading \u201cWithout Merit\u201d and then allegedly told her, \u201cMommy, I can\u2019t read this book anymore, it\u2019s inappropriate.\u201d<\/span><\/p>\n

At first, Tam said she thought it was a silly yet harmless word such as \u201cbutt\u201d or \u201cdumb.\u201d But when she took out the included miniature magnifying glass to look for herself, the last line of the first page of \u201cWithout Merit\u201d said, \u201cI was enjoying his hand on my boob.\u201d<\/span><\/p>\n

\u201cMy daughter is seven,\u201d she said in the video, \u201cand I had to have a kind of weird conversation with her about that, that I wasn\u2019t really ready to have.\u201d<\/span><\/p>\n

\n
@basic_mom_moments <\/p>\n

I\u2019m literally speechless. \ud83d\udea9 Check your kids\u2019 Mini Brands books, parents. I cannot believe what I just read in a toy for my 7-year-old. @ZURU @Target please explain this. #Parenting #MiniBrands #momlife #Target #fyp<\/p>\n

\u266c original sound \u2013 the_real_tamtam <\/p>\n<\/section>\n<\/blockquote>\n

The TikTok creator updated her followers with the response from MGA Entertainment in the comments, which she called \u201ccorporate garbage.\u201d<\/span><\/p>\n

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A rep from the company responded by saying that the \u201cages three and up\u201d label was for choking hazards, not content. She said the company \u201cdid admit\u201d that there was \u201cinappropriate content\u201d that was \u201cnot OK for children.\u201d Tam said the rep promised to pass the feedback on to internal team members and offered to send her child a free box of toys. \u201cNot totally happy with this,\u201d Tam noted, saying she\u2019s happy the company responded but was frustrated it happened at all.\u00a0<\/span><\/p>\n

The brand MGA Entertainment, best known for creating massively popular products such as Bratz dolls, Num Noms, Lalaloopsy, and Rainbow High, has been marketing items in its popular Make It Mini collection of everyday household items. Everything from kitchen appliances to food, shoes, toys, and more can be purchased in miniaturized versions from the \u201cMiniverse.\u201d These are sold in blind bags and are a limited release to encourage buyers to keep buying and collect them all.<\/span><\/p>\n

On the distributor\u2019s website, these items are labeled as a \u201cSurprise Toy for Kids, Teens & Adults Ages 3+ by ZURU.\u201d<\/span><\/p>\n

Most commenters were outraged that Colleen Hoover books were included in the mix. But others noted that adults collected Mini Brands too, and claimed this title was for them.\u00a0<\/span><\/p>\n

\u201cIt\u2019s literally a toy for adults which is why it\u2019s in the toy section but it overlaps with kids toys. It\u2019s the parent\u2019s responsibility to check for what they buy their kids. She\u2019s so annoying,\u201d one Redditor <\/span>said<\/span> of Tam.\u00a0<\/span><\/p>\n

\u201cShe\u2019d rather gripe in an online video than just monitor what her kid gets,\u201d another person agreed. \u201cMiniatures aren\u2019t just for kids. They are for everyone.\u201d<\/span><\/p>\n

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A major toy manufacturer is under fire after one outraged parent realized an item marketed to children as young as 3 had inappropriate and sexual content printed on it.\u00a0Zuru Mini Brands sells a miniature toy version of the popular Colleen Hoover romance novel \u201cWithout Merit,\u201d which apparently includes actual lines of text that can be read by anyone who purchases it, per TikTok user Tam (@ basic_mom_moments).\u00a0Tam said in the viral video, which now has over 5 million views, that some of the books she received were classics like \u201cMoby Dick\u201d and \u201cSherlock Holmes.\u201d But she said her daughter was reading \u201cWithout Merit\u201d and then allegedly told her, \u201cMommy, I can\u2019t read this book anymore, it\u2019s inappropriate.\u201dAt first, Tam said she thought it was a silly yet harmless word such as \u201cbutt\u201d or \u201cdumb.\u201d But when she took out the included miniature magnifying glass to look for herself, the last line of the first page of \u201cWithout Merit\u201d said, \u201cI was enjoying his hand on my boob.\u201d\u201cMy daughter is seven,\u201d she said in the video, \u201cand I had to have a kind of weird conversation with her about that, that I wasn\u2019t really ready to have.\u201d @basic_mom_moments I\u2019m literally speechless. \ud83d\udea9 Check your kids\u2019 Mini Brands books, parents. I cannot believe what I just read in a toy for my 7-year-old. @ZURU @Target please explain this. #Parenting #MiniBrands #momlife #Target #fyp \u266c original sound \u2013 the_real_tamtam The TikTok creator updated her followers with the response from MGA Entertainment in the comments, which she called \u201ccorporate garbage.\u201dA rep from the company responded by saying that the \u201cages three and up\u201d label was for choking hazards, not content. She said the company \u201cdid admit\u201d that there was \u201cinappropriate content\u201d that was \u201cnot OK for children.\u201d Tam said the rep promised to pass the feedback on to internal team members and offered to send her child a free box of toys. \u201cNot totally happy with this,\u201d Tam noted, saying she\u2019s happy the company responded but was frustrated it happened at all.\u00a0The brand MGA Entertainment, best known for creating massively popular products such as Bratz dolls, Num Noms, Lalaloopsy, and Rainbow High, has been marketing items in its popular Make It Mini collection of everyday household items. Everything from kitchen appliances to food, shoes, toys, and more can be purchased in miniaturized versions from the \u201cMiniverse.\u201d These are sold in blind bags and are a limited release to encourage buyers to keep buying and collect them all.On the distributor\u2019s website, these items are labeled as a \u201cSurprise Toy for Kids, Teens & Adults Ages 3+ by ZURU.\u201dMost commenters were outraged that Colleen Hoover books were included in the mix. But others noted that adults collected Mini Brands too, and claimed this title was for them.\u00a0\u201cIt\u2019s literally a toy for adults which is why it\u2019s in the toy section but it overlaps with kids toys. It\u2019s the parent\u2019s responsibility to check for what they buy their kids. She\u2019s so annoying,\u201d one Redditor said of Tam.\u00a0\u201cShe\u2019d rather gripe in an online video than just monitor what her kid gets,\u201d another person agreed. \u201cMiniatures aren\u2019t just for kids. They are for everyone.\u201d<\/p>\n","protected":false},"author":1,"featured_media":770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2"],"yoast_head":"\nAdult Content Hidden Inside Popular Toy Goes Viral - Blue Route Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueroutejournal.com\/?p=771\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adult Content Hidden Inside Popular Toy Goes Viral - Blue Route Journal\" \/>\n<meta property=\"og:description\" content=\"A major toy manufacturer is under fire after one outraged parent realized an item marketed to children as young as 3 had inappropriate and sexual content printed on it.\u00a0Zuru Mini Brands sells a miniature toy version of the popular Colleen Hoover romance novel \u201cWithout Merit,\u201d which apparently includes actual lines of text that can be read by anyone who purchases it, per TikTok user Tam (@ basic_mom_moments).\u00a0Tam said in the viral video, which now has over 5 million views, that some of the books she received were classics like \u201cMoby Dick\u201d and \u201cSherlock Holmes.\u201d But she said her daughter was reading \u201cWithout Merit\u201d and then allegedly told her, \u201cMommy, I can\u2019t read this book anymore, it\u2019s inappropriate.\u201dAt first, Tam said she thought it was a silly yet harmless word such as \u201cbutt\u201d or \u201cdumb.\u201d But when she took out the included miniature magnifying glass to look for herself, the last line of the first page of \u201cWithout Merit\u201d said, \u201cI was enjoying his hand on my boob.\u201d\u201cMy daughter is seven,\u201d she said in the video, \u201cand I had to have a kind of weird conversation with her about that, that I wasn\u2019t really ready to have.\u201d @basic_mom_moments I\u2019m literally speechless. \ud83d\udea9 Check your kids\u2019 Mini Brands books, parents. I cannot believe what I just read in a toy for my 7-year-old. @ZURU @Target please explain this. #Parenting #MiniBrands #momlife #Target #fyp \u266c original sound \u2013 the_real_tamtam The TikTok creator updated her followers with the response from MGA Entertainment in the comments, which she called \u201ccorporate garbage.\u201dA rep from the company responded by saying that the \u201cages three and up\u201d label was for choking hazards, not content. She said the company \u201cdid admit\u201d that there was \u201cinappropriate content\u201d that was \u201cnot OK for children.\u201d Tam said the rep promised to pass the feedback on to internal team members and offered to send her child a free box of toys. \u201cNot totally happy with this,\u201d Tam noted, saying she\u2019s happy the company responded but was frustrated it happened at all.\u00a0The brand MGA Entertainment, best known for creating massively popular products such as Bratz dolls, Num Noms, Lalaloopsy, and Rainbow High, has been marketing items in its popular Make It Mini collection of everyday household items. Everything from kitchen appliances to food, shoes, toys, and more can be purchased in miniaturized versions from the \u201cMiniverse.\u201d These are sold in blind bags and are a limited release to encourage buyers to keep buying and collect them all.On the distributor\u2019s website, these items are labeled as a \u201cSurprise Toy for Kids, Teens & Adults Ages 3+ by ZURU.\u201dMost commenters were outraged that Colleen Hoover books were included in the mix. But others noted that adults collected Mini Brands too, and claimed this title was for them.\u00a0\u201cIt\u2019s literally a toy for adults which is why it\u2019s in the toy section but it overlaps with kids toys. It\u2019s the parent\u2019s responsibility to check for what they buy their kids. She\u2019s so annoying,\u201d one Redditor said of Tam.\u00a0\u201cShe\u2019d rather gripe in an online video than just monitor what her kid gets,\u201d another person agreed. \u201cMiniatures aren\u2019t just for kids. They are for everyone.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueroutejournal.com\/?p=771\" \/>\n<meta property=\"og:site_name\" content=\"Blue Route Journal\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T05:37:56+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=771#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=771\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/#\\\/schema\\\/person\\\/19da116f8d79cf8987781569801c6b7c\"},\"headline\":\"Adult Content Hidden Inside Popular Toy Goes Viral\",\"datePublished\":\"2026-06-30T05:37:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=771\"},\"wordCount\":592,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=771#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blueroutejournal.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/374299cbf03457b45bcca5d51e477f70.avif\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blueroutejournal.com\\\/?p=771#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=771\",\"url\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=771\",\"name\":\"Adult Content Hidden Inside Popular Toy Goes Viral - 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I cannot believe what I just read in a toy for my 7-year-old. @ZURU @Target please explain this. #Parenting #MiniBrands #momlife #Target #fyp \u266c original sound \u2013 the_real_tamtam The TikTok creator updated her followers with the response from MGA Entertainment in the comments, which she called \u201ccorporate garbage.\u201dA rep from the company responded by saying that the \u201cages three and up\u201d label was for choking hazards, not content. She said the company \u201cdid admit\u201d that there was \u201cinappropriate content\u201d that was \u201cnot OK for children.\u201d Tam said the rep promised to pass the feedback on to internal team members and offered to send her child a free box of toys. \u201cNot totally happy with this,\u201d Tam noted, saying she\u2019s happy the company responded but was frustrated it happened at all.\u00a0The brand MGA Entertainment, best known for creating massively popular products such as Bratz dolls, Num Noms, Lalaloopsy, and Rainbow High, has been marketing items in its popular Make It Mini collection of everyday household items. Everything from kitchen appliances to food, shoes, toys, and more can be purchased in miniaturized versions from the \u201cMiniverse.\u201d These are sold in blind bags and are a limited release to encourage buyers to keep buying and collect them all.On the distributor\u2019s website, these items are labeled as a \u201cSurprise Toy for Kids, Teens & Adults Ages 3+ by ZURU.\u201dMost commenters were outraged that Colleen Hoover books were included in the mix. But others noted that adults collected Mini Brands too, and claimed this title was for them.\u00a0\u201cIt\u2019s literally a toy for adults which is why it\u2019s in the toy section but it overlaps with kids toys. It\u2019s the parent\u2019s responsibility to check for what they buy their kids. She\u2019s so annoying,\u201d one Redditor said of Tam.\u00a0\u201cShe\u2019d rather gripe in an online video than just monitor what her kid gets,\u201d another person agreed. \u201cMiniatures aren\u2019t just for kids. 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