{"id":596,"date":"2026-06-24T18:38:00","date_gmt":"2026-06-24T18:38:00","guid":{"rendered":"https:\/\/blueroutejournal.com\/?p=596"},"modified":"2026-06-24T18:38:00","modified_gmt":"2026-06-24T18:38:00","slug":"american-beverage-makers-go-maha-with-ingredient-transparency-tool","status":"publish","type":"post","link":"https:\/\/blueroutejournal.com\/?p=596","title":{"rendered":"American Beverage Makers Go MAHA With Ingredient Transparency Tool"},"content":{"rendered":"

A coalition of America\u2019s major beverage makers is making it easier for consumers to access information about ingredients used in their products, a nod to the continued success of the \u201cMake America Healthy Again\u201d movement.<\/p>

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The American Beverage Association this month unveiled a first-of-its-kind system that allows shoppers to simply scan a QR code to access clear information about beverage ingredients, as well as\u00a0easy-to-read health and safety information. The codes direct users to <\/span>GoodToKnowFacts.org, which is billed as a comprehensive database that provides \u201cfactual, non-industry information about more than 140 beverage ingredients.\u201d<\/p>

\u201cConsumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,\u201d ABA President and CEO Kevin Keane said about the initiative. \u201cTransparency means more than simply listing ingredients \u2014 it means providing relevant context that helps people understand where specific ingredients are used, what function they serve and how regulators in different countries view them.\u201d<\/p>

Adding the QR codes to drinks will give consumers \u201cclear and reliable information right at their fingertips,\u201d Keane said.<\/p>