{"id":1943,"date":"2026-08-02T17:09:42","date_gmt":"2026-08-02T17:09:42","guid":{"rendered":"https:\/\/blueroutejournal.com\/?p=1943"},"modified":"2026-08-02T17:09:42","modified_gmt":"2026-08-02T17:09:42","slug":"he-foresaw-bud-light-losing-30-billion-then-he-built-the-fix-to-end-woke-capital-2","status":"publish","type":"post","link":"https:\/\/blueroutejournal.com\/?p=1943","title":{"rendered":"He Foresaw Bud Light Losing $30 Billion. Then He Built The Fix To End Woke Capital."},"content":{"rendered":"<div>\n<div>\n<p>Anson Frericks spent 11 years climbing to the top of Anheuser-Busch, eventually becoming the legacy beer brand\u2019s president of sales and distribution.<\/p>\n<p>Read more <a href=\"https:\/\/blueroutejournal.com\/?p=1942\">WATCH: NFL Coach Mocks Fauci For Pleading The Fifth<\/a><\/p>\n<p>And then, he watched in horror as the company he loved traded its relationship with customers for an elitist stakeholder capitalism scorecard. Most Americans can date Bud Light\u2019s collapse to February 11, 2023 \u2014 the day that transgender-identifying social media influencer Dylan Mulvaney posted a video of himself drinking Bud Light in a bathtub, a paid promotion that permanently altered the brand\u2019s reputation.<\/p>\n<p><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OW9CG4XLky4?si=OGwHI7tRwqXRiF39\" title=\"YouTube video player\" width=\"560\"><\/iframe><\/p>\n<p>But as Anson recounts in his bestselling book, \u201cLast Call for Bud Light,\u201d the Mulvaney campaign was just one of many poor decisions that led to Anheuser-Busch losing $30 billion in market value. The company\u2019s executives, he wrote, \u201chad lost touch with Anheuser-Busch\u2019s brand. With its mission. With its consumers.\u201d<\/p>\n<p><strong>READ AN EXCERPT FROM ANSON FRERICKS\u2019S BESTSELLER \u2018LAST CALL FOR BUD LIGHT\u2019<\/strong><\/p>\n<p>Frericks had seen the writing on the wall before the Mulvaney fiasco. He left Anheuser-Busch in 2022 and partnered with Vivek Ramaswamy to found Strive Asset Management, whose \u201cbold vision\u201d was \u201cto depoliticize corporate America and restore the voices of everyday citizens in the American economy by leading companies to focus on excellence.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/blueroutejournal.com\/?p=1940\">Hero Bystander Jumps In When Shooter Opens Fire At In-N-Out Burger<\/a><\/p>\n<p>Frericks breaks down all that and more in the premiere episode of The Daily Wire\u2019s newest show, \u201cTitans On Tomorrow.\u201d The series brings Shapiro face to face with the founders, CEOs, and investors building the next decade of business and finance during a transformative time for the global economy.<\/p>\n<p>In this exciting premiere episode, Shapiro and Frericks break down Anheuser-Busch\u2019s fall from the top of the beer world to the punchline of a national joke. They also discuss why companies like BlackRock, State Street, and Vanguard have outsized power over corporate America, and how Strive is fighting back; whether corporate neutrality is enough, or if conservatives need to push harder; why he left the culture wars behind to build an AI company tackling serious mental illness; and what\u2019s next as AI, biotech, and capital markets reshape the American economy.<\/p>\n<p>Read more <a href=\"https:\/\/blueroutejournal.com\/?p=1938\">Sophie Cunningham\u2019s Coach Asked Where She Stands On Men In Women\u2019s Sports<\/a><\/p>\n<p>Watch Episode One of \u201cTitans On Tomorrow\u201d exclusively at The Daily Wire.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anson Frericks spent 11 years climbing to the top of Anheuser-Busch, eventually becoming the legacy beer brand\u2019s president of sales and distribution.And then, he watched in horror as the company he loved traded its relationship with customers for an elitist stakeholder capitalism scorecard. Most Americans can date Bud Light\u2019s collapse to February 11, 2023 \u2014 the day that transgender-identifying social media influencer Dylan Mulvaney posted a video of himself drinking Bud Light in a bathtub, a paid promotion that permanently altered the brand\u2019s reputation.But as Anson recounts in his bestselling book, \u201cLast Call for Bud Light,\u201d the Mulvaney campaign was just one of many poor decisions that led to Anheuser-Busch losing $30 billion in market value. The company\u2019s executives, he wrote, \u201chad lost touch with Anheuser-Busch\u2019s brand. With its mission. With its consumers.\u201dREAD AN EXCERPT FROM ANSON FRERICKS\u2019S BESTSELLER \u2018LAST CALL FOR BUD LIGHT\u2019Frericks had seen the writing on the wall before the Mulvaney fiasco. He left Anheuser-Busch in 2022 and partnered with Vivek Ramaswamy to found Strive Asset Management, whose \u201cbold vision\u201d was \u201cto depoliticize corporate America and restore the voices of everyday citizens in the American economy by leading companies to focus on excellence.\u201dFrericks breaks down all that and more in the premiere episode of The Daily Wire\u2019s newest show, \u201cTitans On Tomorrow.\u201d The series brings Shapiro face to face with the founders, CEOs, and investors building the next decade of business and finance during a transformative time for the global economy.In this exciting premiere episode, Shapiro and Frericks break down Anheuser-Busch\u2019s fall from the top of the beer world to the punchline of a national joke. They also discuss why companies like BlackRock, State Street, and Vanguard have outsized power over corporate America, and how Strive is fighting back; whether corporate neutrality is enough, or if conservatives need to push harder; why he left the culture wars behind to build an AI company tackling serious mental illness; and what\u2019s next as AI, biotech, and capital markets reshape the American economy.Watch Episode One of \u201cTitans On Tomorrow\u201d exclusively at The Daily Wire.<\/p>\n","protected":false},"author":1,"featured_media":1935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-original"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>He Foresaw Bud Light Losing $30 Billion. Then He Built The Fix To End Woke Capital. - Blue Route Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueroutejournal.com\/?p=1943\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"He Foresaw Bud Light Losing $30 Billion. Then He Built The Fix To End Woke Capital. - Blue Route Journal\" \/>\n<meta property=\"og:description\" content=\"Anson Frericks spent 11 years climbing to the top of Anheuser-Busch, eventually becoming the legacy beer brand\u2019s president of sales and distribution.And then, he watched in horror as the company he loved traded its relationship with customers for an elitist stakeholder capitalism scorecard. Most Americans can date Bud Light\u2019s collapse to February 11, 2023 \u2014 the day that transgender-identifying social media influencer Dylan Mulvaney posted a video of himself drinking Bud Light in a bathtub, a paid promotion that permanently altered the brand\u2019s reputation.But as Anson recounts in his bestselling book, \u201cLast Call for Bud Light,\u201d the Mulvaney campaign was just one of many poor decisions that led to Anheuser-Busch losing $30 billion in market value. The company\u2019s executives, he wrote, \u201chad lost touch with Anheuser-Busch\u2019s brand. With its mission. With its consumers.\u201dREAD AN EXCERPT FROM ANSON FRERICKS\u2019S BESTSELLER \u2018LAST CALL FOR BUD LIGHT\u2019Frericks had seen the writing on the wall before the Mulvaney fiasco. He left Anheuser-Busch in 2022 and partnered with Vivek Ramaswamy to found Strive Asset Management, whose \u201cbold vision\u201d was \u201cto depoliticize corporate America and restore the voices of everyday citizens in the American economy by leading companies to focus on excellence.\u201dFrericks breaks down all that and more in the premiere episode of The Daily Wire\u2019s newest show, \u201cTitans On Tomorrow.\u201d The series brings Shapiro face to face with the founders, CEOs, and investors building the next decade of business and finance during a transformative time for the global economy.In this exciting premiere episode, Shapiro and Frericks break down Anheuser-Busch\u2019s fall from the top of the beer world to the punchline of a national joke. They also discuss why companies like BlackRock, State Street, and Vanguard have outsized power over corporate America, and how Strive is fighting back; whether corporate neutrality is enough, or if conservatives need to push harder; why he left the culture wars behind to build an AI company tackling serious mental illness; and what\u2019s next as AI, biotech, and capital markets reshape the American economy.Watch Episode One of \u201cTitans On Tomorrow\u201d exclusively at The Daily Wire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueroutejournal.com\/?p=1943\" \/>\n<meta property=\"og:site_name\" content=\"Blue Route Journal\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-02T17:09:42+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=1943#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=1943\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/#\\\/schema\\\/person\\\/19da116f8d79cf8987781569801c6b7c\"},\"headline\":\"He Foresaw Bud Light Losing $30 Billion. 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Most Americans can date Bud Light\u2019s collapse to February 11, 2023 \u2014 the day that transgender-identifying social media influencer Dylan Mulvaney posted a video of himself drinking Bud Light in a bathtub, a paid promotion that permanently altered the brand\u2019s reputation.But as Anson recounts in his bestselling book, \u201cLast Call for Bud Light,\u201d the Mulvaney campaign was just one of many poor decisions that led to Anheuser-Busch losing $30 billion in market value. The company\u2019s executives, he wrote, \u201chad lost touch with Anheuser-Busch\u2019s brand. With its mission. With its consumers.\u201dREAD AN EXCERPT FROM ANSON FRERICKS\u2019S BESTSELLER \u2018LAST CALL FOR BUD LIGHT\u2019Frericks had seen the writing on the wall before the Mulvaney fiasco. He left Anheuser-Busch in 2022 and partnered with Vivek Ramaswamy to found Strive Asset Management, whose \u201cbold vision\u201d was \u201cto depoliticize corporate America and restore the voices of everyday citizens in the American economy by leading companies to focus on excellence.\u201dFrericks breaks down all that and more in the premiere episode of The Daily Wire\u2019s newest show, \u201cTitans On Tomorrow.\u201d The series brings Shapiro face to face with the founders, CEOs, and investors building the next decade of business and finance during a transformative time for the global economy.In this exciting premiere episode, Shapiro and Frericks break down Anheuser-Busch\u2019s fall from the top of the beer world to the punchline of a national joke. 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