{"id":177,"date":"2026-06-11T05:07:06","date_gmt":"2026-06-11T05:07:06","guid":{"rendered":"https:\/\/blueroutejournal.com\/?p=177"},"modified":"2026-06-11T05:07:06","modified_gmt":"2026-06-11T05:07:06","slug":"hellofresh-rival-saw-grotesque-pride-ad-and-said-hold-my-beer","status":"publish","type":"post","link":"https:\/\/blueroutejournal.com\/?p=177","title":{"rendered":"HelloFresh Rival Saw Grotesque Pride Ad And Said, \u2018Hold My Beer\u2019"},"content":{"rendered":"
\n
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The meal delivery service HelloFresh made headlines last week for a vulgar ad it shared on social media in honor of Pride Month. Not to be outdone, its competitor company Blue Apron followed with an equally suggestive Instagram post.<\/span><\/p>\n

Read more Belfast Beheading Attempt And Riots Revive American Debate Over Illegal Immigration<\/a><\/p>\n

\u201cOfficial Statement: We know that for some, eating is a top priority this month. We respect that. And while eating out can be exciting, there\u2019s something to be said for diving head first into a satisfying box at home. Happy Pride to everyone who appreciates a good box,\u201d the company wrote. The caption added, \u201cHappy Pride. Comment BOX and we\u2019ll DM you how you can eat ours.\u201d<\/span><\/p>\n

This was, of course, a thinly veiled reference to oral sex. It was likely an appeal to lesbians and a response to the HelloFresh post, which alluded to anal sex for gay men.\u00a0<\/span><\/p>\n

Commenters on the Blue Apron post were either delighted or disgusted, with no in-between.<\/span><\/p>\n

\u201cJust cancelled my subscription,\u201d one of the top comments says.\u00a0<\/span><\/p>\n

\u201cWhy does everything have to do with sex,\u201d a second commenter asked.\u00a0<\/span><\/p>\n

\u201cThis is\u2026. f***ing weird,\u201d a third reaction said.<\/span><\/p>\n

The Daily Wire reached out to Blue Apron, seeking comment.<\/p>\n

The controversial social post came just days after meal kit delivery company HelloFresh shared an equally sexually charged social media post.<\/span><\/p>\n

Read more Everything You Heard About Trump And NBA Finals Security Was A Lie<\/a><\/p>\n

\u201cWe know that eating isn\u2019t always a top priority this month,\u201d the company wrote. \u201cWe respect that. But for those of you who are \u2026 prepping \u2026 we have an extensive lineup of high-fiber recipes available. Happy Pride.\u201d<\/span><\/p>\n

The post is a reference to anal sex and preparation for sexual activity. The company further amplified the \u201cjoke\u201d by using a suggestive promotional code from a commenter. \u201cUse code BOTTOMSUP for a Pride Month discount,\u201d the company wrote, as The Daily Wire previously <\/span>reported<\/span>.<\/span><\/p>\n

Major food companies have used sexual themes during Pride Month marketing in the past. In 2022, the Uber-owned food delivery service Postmates launched a \u201cbottom-friendly\u201d Pride campaign developed with an anal surgeon that promoted specific foods for those preparing to engage in anal sex.\u00a0<\/span><\/p>\n

Despite the backlash, these companies continue to cater to a very small percentage of their customers and virtue signal their fealty to Pride, even as other <\/span>major retailers like Target<\/span> move away from rainbow-drenched displays in June.\u00a0<\/span><\/p>\n

Read more Belfast Beheading Attempt And Riots Revive American Debate Over Illegal Immigration<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The meal delivery service HelloFresh made headlines last week for a vulgar ad it shared on social media in honor of Pride Month. Not to be outdone, its competitor company Blue Apron followed with an equally suggestive Instagram post.\u201cOfficial Statement: We know that for some, eating is a top priority this month. We respect that. And while eating out can be exciting, there\u2019s something to be said for diving head first into a satisfying box at home. Happy Pride to everyone who appreciates a good box,\u201d the company wrote. The caption added, \u201cHappy Pride. Comment BOX and we\u2019ll DM you how you can eat ours.\u201dThis was, of course, a thinly veiled reference to oral sex. It was likely an appeal to lesbians and a response to the HelloFresh post, which alluded to anal sex for gay men.\u00a0Commenters on the Blue Apron post were either delighted or disgusted, with no in-between.\u201cJust cancelled my subscription,\u201d one of the top comments says.\u00a0\u201cWhy does everything have to do with sex,\u201d a second commenter asked.\u00a0\u201cThis is\u2026. f***ing weird,\u201d a third reaction said.The Daily Wire reached out to Blue Apron, seeking comment.The controversial social post came just days after meal kit delivery company HelloFresh shared an equally sexually charged social media post.\u201cWe know that eating isn\u2019t always a top priority this month,\u201d the company wrote. \u201cWe respect that. But for those of you who are \u2026 prepping \u2026 we have an extensive lineup of high-fiber recipes available. Happy Pride.\u201dThe post is a reference to anal sex and preparation for sexual activity. The company further amplified the \u201cjoke\u201d by using a suggestive promotional code from a commenter. \u201cUse code BOTTOMSUP for a Pride Month discount,\u201d the company wrote, as The Daily Wire previously reported.Major food companies have used sexual themes during Pride Month marketing in the past. In 2022, the Uber-owned food delivery service Postmates launched a \u201cbottom-friendly\u201d Pride campaign developed with an anal surgeon that promoted specific foods for those preparing to engage in anal sex.\u00a0Despite the backlash, these companies continue to cater to a very small percentage of their customers and virtue signal their fealty to Pride, even as other major retailers like Target move away from rainbow-drenched displays in June.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2"],"yoast_head":"\nHelloFresh Rival Saw Grotesque Pride Ad And Said, \u2018Hold My Beer\u2019 - Blue Route Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueroutejournal.com\/?p=177\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HelloFresh Rival Saw Grotesque Pride Ad And Said, \u2018Hold My Beer\u2019 - Blue Route Journal\" \/>\n<meta property=\"og:description\" content=\"The meal delivery service HelloFresh made headlines last week for a vulgar ad it shared on social media in honor of Pride Month. Not to be outdone, its competitor company Blue Apron followed with an equally suggestive Instagram post.\u201cOfficial Statement: We know that for some, eating is a top priority this month. We respect that. And while eating out can be exciting, there\u2019s something to be said for diving head first into a satisfying box at home. Happy Pride to everyone who appreciates a good box,\u201d the company wrote. The caption added, \u201cHappy Pride. Comment BOX and we\u2019ll DM you how you can eat ours.\u201dThis was, of course, a thinly veiled reference to oral sex. It was likely an appeal to lesbians and a response to the HelloFresh post, which alluded to anal sex for gay men.\u00a0Commenters on the Blue Apron post were either delighted or disgusted, with no in-between.\u201cJust cancelled my subscription,\u201d one of the top comments says.\u00a0\u201cWhy does everything have to do with sex,\u201d a second commenter asked.\u00a0\u201cThis is\u2026. f***ing weird,\u201d a third reaction said.The Daily Wire reached out to Blue Apron, seeking comment.The controversial social post came just days after meal kit delivery company HelloFresh shared an equally sexually charged social media post.\u201cWe know that eating isn\u2019t always a top priority this month,\u201d the company wrote. \u201cWe respect that. But for those of you who are \u2026 prepping \u2026 we have an extensive lineup of high-fiber recipes available. Happy Pride.\u201dThe post is a reference to anal sex and preparation for sexual activity. The company further amplified the \u201cjoke\u201d by using a suggestive promotional code from a commenter. \u201cUse code BOTTOMSUP for a Pride Month discount,\u201d the company wrote, as The Daily Wire previously reported.Major food companies have used sexual themes during Pride Month marketing in the past. In 2022, the Uber-owned food delivery service Postmates launched a \u201cbottom-friendly\u201d Pride campaign developed with an anal surgeon that promoted specific foods for those preparing to engage in anal sex.\u00a0Despite the backlash, these companies continue to cater to a very small percentage of their customers and virtue signal their fealty to Pride, even as other major retailers like Target move away from rainbow-drenched displays in June.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueroutejournal.com\/?p=177\" \/>\n<meta property=\"og:site_name\" content=\"Blue Route Journal\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T05:07:06+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=177#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=177\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/#\\\/schema\\\/person\\\/19da116f8d79cf8987781569801c6b7c\"},\"headline\":\"HelloFresh Rival Saw Grotesque Pride Ad And Said, \u2018Hold My Beer\u2019\",\"datePublished\":\"2026-06-11T05:07:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=177\"},\"wordCount\":430,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=177#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blueroutejournal.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/30322ba3a40645d22dfc789993aeee00.avif\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blueroutejournal.com\\\/?p=177#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=177\",\"url\":\"https:\\\/\\\/blueroutejournal.com\\\/?p=177\",\"name\":\"HelloFresh Rival Saw Grotesque Pride Ad And Said, \u2018Hold My Beer\u2019 - 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Not to be outdone, its competitor company Blue Apron followed with an equally suggestive Instagram post.\u201cOfficial Statement: We know that for some, eating is a top priority this month. We respect that. And while eating out can be exciting, there\u2019s something to be said for diving head first into a satisfying box at home. Happy Pride to everyone who appreciates a good box,\u201d the company wrote. The caption added, \u201cHappy Pride. Comment BOX and we\u2019ll DM you how you can eat ours.\u201dThis was, of course, a thinly veiled reference to oral sex. It was likely an appeal to lesbians and a response to the HelloFresh post, which alluded to anal sex for gay men.\u00a0Commenters on the Blue Apron post were either delighted or disgusted, with no in-between.\u201cJust cancelled my subscription,\u201d one of the top comments says.\u00a0\u201cWhy does everything have to do with sex,\u201d a second commenter asked.\u00a0\u201cThis is\u2026. f***ing weird,\u201d a third reaction said.The Daily Wire reached out to Blue Apron, seeking comment.The controversial social post came just days after meal kit delivery company HelloFresh shared an equally sexually charged social media post.\u201cWe know that eating isn\u2019t always a top priority this month,\u201d the company wrote. \u201cWe respect that. But for those of you who are \u2026 prepping \u2026 we have an extensive lineup of high-fiber recipes available. Happy Pride.\u201dThe post is a reference to anal sex and preparation for sexual activity. 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